The Project
Organic Box is a women-owned small business based in Cannon Beach, Oregon. The business owner brought me on to help define their brand identity and design a website for their soon-to-be-launched subscription box business.
My Contribution
Strategy facilitation including Project Scope, Target Audience, User Needs, Personas, Content and Functionality Requirements. Research including Market and Competitive Analysis. User Interface Design. User Experience Design. Copywriting. Wireframes. Hi-Fidelity Mockups. Clickable Prototype.
Strategy Document
My first task was to assist the client in creating a strategy document that identified the product's target audience and user needs. We created four user personas to help define who we would be designing the website for. We outlined the scope of the project including content and functionality requirements and discussed the client's preferences for the look and feel of the website.
Market & Competitive Analysis
The client wanted to make sure that the branding of Organic Box felt familiar to her target audience. To achieve this, I conducted an analysis of the primary competitors in the natural products subscription box market. I presented the client with a style board of the intended design direction based on this research. I also designed a custom logo to reflect the client's desire for a sleek and simple brand image.
Wireframes
Next, I created wireframes for the Organic Box site based on the client's content and functionality requirements.
High Fidelity Mock-Ups
After the client's sign-off on the wireframes, I created a clickable prototype and high fidelity mock-up for the final site using branded web copy created by me.
